As a webmasters and Internet marketer, there are many tasks for you on the table. And they’re not limited to on-page or off-page optimization or visitor analysis. Very importantly, the ranking of your website in all the major search engines must be known. After all, that’s what Search Engine Optimization is exactly for – to give you that high and mighty on those search ranking lists.
When you know your position in the SERPs (search engine results pages), you can tweak your campaign based on what you observe of the different rank-related parameters, such as traffic volume, conversion rate, and all the rest.
Generally speaking, a few keywords can be tracked on a manual basis. Just type in the word or phrase in your browser and see the position of your target page. The problem with this is that there are so many important steps that you will be missing. You don’t just check ranking. You have to take note of your positions and other significant information.
If you have a record of positions, you will be able to draw conclusions and make changes in ways you think, based on your data, will improve your rank. Definitely, positions will fluctuate every now and then. Search engine algorithms change, after all, and new websites are created almost every minute, adding to the list of factors that can affect your search result position. That is why to track your rank more accurately and effectively, software is needed.
There are plenty such tools right now that provide reliable rank tracking api. Not only will they monitor your rank, but also other aspects affecting the success of your SEO campaign, such as number of backlinks, PageRank, etc. You just have to trigger updates regularly and you will get all the information you need. You can also pull up a report on the latest data, as well as show graphs that give you a visual representation of your campaign’s progress within certain periods of time.
So how do you make use of the tracking data? You can monitor each target keyword’s progress.When doing SEO, you should keep track of the effects of every change you make to your external links or your page content itself. Such effects may not be automatically available, but in time, you will be able to see the difference. If there is a sudden drop in your ranking occurs, this is clearly a sign of something you did that proved drastically wrong for your website. And never confuse initial ranking fluctuations (most new websites experience them) with those affecting older, better positioned sites.
In any case, rank trackers and keyword planner api are some of the most helpful tools you can make. Take note that your website’s position in search engine results isn’t just good for business SEO. It’s also a clear indication that you produce high quality content on your website. Quality backlinks are a major contributor to a high position, and getting them comes easier when you have great content.